Prémiová paliva
We are looking for Partners
Synergy Resulting from Cooperation
| - | Joining BENZINA, the most dynamically developing brand on the market, increases the attractiveness of your filling station and brings new customers. The actual development of the last two years in the BENZINA network has shown increases on the order of tens of percentage points. A stronger brand and joining an integrated chain enables the flexible price optimisation depending on the development of the purchase prices |
| - | Joining BENZINA means joining UNIPETROL and thus having access to competitively advantageous fuel purchase prices and a stable and long-term supply of fuels with a high quotient of additives through its own subsidiary company PETROTRANS, s.r.o., the largest hauler of fuels in the Czech Republic. |
| - | The marketing contests organised by BENZINA will bring in more customers looking for benefits. |
| - | Customers using BENZINA cards will already be able to fill up and purchase at your petrol station just like customers using co-branded payment cards (such as the BENZINA - KB co-branded card). |
| - | Your overall income from the sale of fuel and foods in the shop increases. |
What We Offer You
| - | We primarily offer an equal partnership with the most dynamically developing company in the area of filling stations and the possibility of operating your filling station under the BENZINA or BENZINA plus brand name. |
| - | We offer the certainty of the reliable year-round supply of quality fuels with the "Seal of Quality" certificate (granted by the Institute of Fuels and Lubricants, an independent control institution) through Unipetrol RPA, s.r.o. and long-term competitively advantageous prices. |
| - | The fuel prices for partner filling stations are based on the Platt's principle + premium |
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Access to BENZINA's system for the active acceptance of payment cards |
| - | Fuel supply optimisation management for the purpose of maximising the margins attained |
| - | We also offer the coverage of a unified marketing strategy and the massive support of the BENZINA brand through all media including the main television channels. |
| - | Participation in regular marketing campaigns of a network-wide scope (BENZINA was the first on the Czech market to start a campaign with inexpensive DVDs) and, last but not least, also consulting in issues connected with the operation of filling stations: safety, ecological, legal and economic consultation + information on all the relevant updated legal regulations. |
In the event of a partner's initiative and its interest in a more substantial development
of the filling station we offer a mutually-advantageous contribution to financing the actual
investment plans. Benzina's Investment into the Partner Filling Stations
| - | BENZINA will recolour your filling station into one of the visuals at its own expense and risk (price totem, advertising components, colours) |
| - | BENZINA adds the control and cash register system with the possibility of accepting BENZINA filling cards |
What We Expect from You
| - | An increasing quality of services provided at your filling station |
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Maintaining high standards in customer relations |
| - | A high level of cleanliness and the condition of the filling station |
| - | A professional, partner approach to mutual cooperation |
| - | Constant good promotion of the BENZINA brand |
What We Ask for in Return
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A license fee for using the brand in a symbolic amount |
| - | An acceptable amount of the charge for each litre of fuel sold (X hellers/litre), with the amount being specified differentially with regard to the current sales of fuel and increased sales of fuel so that the cooperation generates higher profits for both sides |
Retailer of the Year
Prague 15 October 2007 - Benzina triumphed in this year's GE Money Multiservis 2007 Retailer of the Year awards, becoming the winner in the Petrol Station category. In doing so it left its largest competitors, Shell and OMV, behind.
The results of this year's awards, which are organised by GE Money Multiservis, were announced on 10 October during a gala evening in Prague's Slovanský Dům. The results of the categories were determined on the basis of an expert survey of consumer preferences, which the independent agency INCOMA Research carried out during August and September.
"We are really pleased and we appreciate this award very much. It is more proof that we have taken the right path. We trust that the modernisation of our stations will bring our customers a higher standard of services and that they will start feeling good with us. I think that the award will help customers orient themselves better on the market of petrol stations." Martin Durčák, Benzina's Executive Director, stated.
